AI-Driven Performance Marketing Agency

In today’s competitive digital landscape, businesses need a smart mix of campaign types to capture demand, generate leads, and drive sales. Google Ads offers multiple campaign formats designed to reach users at every stage of the buyer journey — from awareness to conversion.

Let’s explore how each campaign type works and how it can help your business grow.

1. Performance Max Campaigns

Performance Max is Google’s most advanced, AI-powered campaign type. It allows advertisers to access the entire Google ecosystem through a single campaign.

With Performance Max, your ads can appear across:

• Google Search
• YouTube
• Google Display Network
• Gmail
• Discover
• Google Maps

This campaign type uses machine learning to optimize placements, bidding, and creative combinations in real time. It analyzes user intent, behavior, and signals to show your ads to the right audience at the right moment.

Best for:

• Lead generation
• E-commerce sales
• Multi-channel growth
• Businesses looking for automated optimization

Performance Max is ideal for brands that want maximum visibility with performance-focused results.

2. Search Campaigns

Search campaigns help you reach high-intent users who are actively searching for your products or services.

These campaigns use text-based ads that appear on Google Search results when users enter relevant keywords. Since users are already looking for solutions, Search ads often generate highly qualified leads and strong conversion rates.

Key Benefits:

• Targets users with purchase intent
• Highly measurable ROI
• Strong control over keywords and bidding
• Ideal for service-based businesses

Search campaigns are essential for capturing bottom-of-funnel demand.

3. Demand Gen Campaigns

Demand Gen campaigns are designed to create awareness and stimulate interest before users actively search for your brand.

These campaigns use engaging image and video ads across:

• YouTube
• Google Display Network
• Discover feed
• Gmail

They focus on visually rich creatives that capture attention and influence user decisions earlier in the buying journey.

Best for:

• Brand awareness
• Product launches
• Retargeting warm audiences
• Expanding reach to new audiences

Demand Gen bridges the gap between awareness and conversion.

4. Video Campaigns

Video campaigns allow businesses to connect with audiences through compelling storytelling on YouTube.

Video ads can:

• Introduce your brand
• Demonstrate your product
• Build trust and credibility
• Drive leads and conversions

With advanced targeting options such as custom audiences, in-market segments, and remarketing, Video campaigns are highly effective in influencing buying decisions.

Ideal for:

• Brand building
• Educational marketing
• High-ticket services
• Lead generation

Video marketing increases engagement and improves brand recall.

5. Display Campaigns

Display campaigns help businesses expand their reach across over 3 million websites and apps within the Google Display Network.

These campaigns use banner ads, responsive display ads, and rich media creatives to:

• Build brand awareness
• Retarget previous visitors
• Stay visible during the consideration stage

Display campaigns are cost-effective and powerful for remarketing strategies.

Perfect for:

• Remarketing
• Brand visibility
• Supporting other campaign types
• Increasing frequency and recall

Many businesses struggle to choose between paid ads and organic marketing. The truth? A smart combination of all three delivers the best results.

Google Ads (PPC): Reach People Already Searching

Google Ads targets users with strong purchase intent. When someone is actively looking for your product or service, you show up at the exact moment they need you.

Best for:

• High-quality leads
• Service-based businesses
• High-intent buyers
• “Need it now” customers

Meta Ads (Paid Social): Create Demand & Visibility

Meta Ads help you reach the right people even before they search. You push your brand, story, and offers directly to your ideal audience.

Best for:

• Brand awareness
• Storytelling & engagement
• Demand creation
• E-commerce promotions

Local SEO (GMB Optimization): Be the Local Go-To Expert

Local SEO strengthens your presence in Google Maps and “near me” searches. It’s an organic strategy that builds long-term visibility and trust.

Best for:

• Local stores & service providers
• Free, high-quality calls and directions
• Review-driven trust building
• Sustainable, long-term presence

Cost & Longevity of Local SEO

Local SEO is one of the most cost-effective strategies. Google Business Profile is free, and once optimized, it offers long-lasting organic visibility. Unlike paid ads, your presence doesn’t disappear when the budget stops. Ongoing work is minimal—mainly regular updates, photos, and review responses.

Meta Ads: Meta can spend up to 175% of your daily budget on high-performance days, but no worries they keep the weekly spend in check.

Over a calendar week (Sunday to Saturday), your total spend won’t exceed 7x your daily budget.

Example: If your daily budget is €100, Meta might spend up to €175 on one day, but the weekly max stays at €700.

Google Ads: Google’s bolder they can spend up to 200% of your daily budget on high-traffic days.

Still, over a month, you won’t pay more than your daily budget times 30.4 (average days in a month).

Example: A €100 budget could lead to €200 in one day, but your monthly max is €3,040.

Conclusion: Meta caps overspending at 175% daily, balancing it weekly.
Google goes harder with 200% daily, but manages it monthly.