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Google Ads Audit

See how you can get better results from Google Ads.

The Best Ways To Improve
Your Google Ads ROI

Expert audit review providing both a detailed and summary breakdown of your Google Ads account. Learn what are the areas with the most potential to increase leads and sales. See which features are not set up covering the relevant capabilities of the Google Ads system. Recommendations backed up using your account data where ever possible. Identify any areas already set up well.

Google Account Audit

FAQ

What is PPC and how does it work?
PPC (pay-per-click) is a key part of digital marketing that allows businesses to pay to advertise to customers on Google, Microsoft and beyond searching for keywords related to your business. Whilst PPC once focused primarily on keywords, this has evolved over time to now incorporate products, audiences, landing pages and many more signals now used to find the most relevant customers looking for your products, services or business.
What are the key benefits of PPC advertising?
PPC is an effective and highly-targeted form of digital marketing. You have control over your budget and can measure results and impact in almost real-time, enabling PPC agency specialists to gain insight into campaign performance and inform optimisations to drive results. PPC is also agile, allowing you to rapidly adjust paid search campaigns to adapt to market trends or consumer behaviour when you spot an opportunity.
Which tools and technologies do you use for managing and optimising PPC?
We use automated dashboards to monitor performance, in-platform tools such as Keyword & Performance Planner for forecasting and keyword research, Auction Insights to check competitor activity, and Ads Editor for fast & efficient campaign builds.
How do you handle communication and collaboration with clients?
We value open communication and complete visibility surrounding your campaign performance. Our team will create detailed performance reports and will ensure you’re involved and updated in every step of the process.
What distinguishes paid media from paid search?
Paid search refers to ads on search engine results pages, the most commonly used being Google & Bing. Paid media incorporates various marketing channels and avenues, such as social, display, CTV, and Amazon.
In what ways can PPC help a business achieve its goals?
PPC can help contribute towards increased website traffic, generating leads, boosting sales as well as enhancing brand awareness. We’ll put together a customised strategy tailored to suit your business goals.
Which is more beneficial to our business - PPC or SEO?
Both are vital to any online business, but PPC is reactive typically produces quick results, and can be scaled quickly. However, if your SEO is effective, this can reduce the costs needed for PPC to rank highly for your target terms.

Let’s take your brand to the next level with a strategic, data-driven approach

Let’s discuss how we can take your online presence to the next level. Contact us today for a free consultation!

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